The disappearing original…
by Marie Marshall
Regular readers will know that from time to time I write about art in general. It is not an easy subject to write about, strange though that may seem, because each one of us has prejudices that are difficult to shake off. To one of my readers, for example, technique or technical skill is all-important. To that person, Caravaggio’s work is ‘better’ than Rothko’s because the former’s is representational and skillfully so. Yet as a writer I know only too well that Virginia Woolf, Tolstoy, John Steinbeck, J K Rowling, Barbara Cartland, E L James, and I all use the same technical skills as each other in writing, and that nevertheless we do not produce works of equal – what? – worth, quality, whatever. Nor do we all enjoy equal success, nor is that success necessarily commensurate with any particular literary merit, nor, to come full circle, is that literary merit necessarily relative to our levels of technique. To my mind this subverts the idea that technique is an over-riding rubric for judging artistic worth.

Duchamp, ‘Fountain’, 1917
“But this argument,” my reader who values technique above all may object, “has been used since the early twentieth century, as an excuse for treating as high art presentation after presentation where skill and care have been abandoned in favour of facility of execution. A child could have painted some ‘modern art’. A chimpanzee could have. Experts have been fooled. A urinal, bought no doubt from a builder’s merchant, has been exhibited as a sculpture.”
I dare say that is all true. And I dare say that my friend never ceases to be irritated therefore by the whole idea of Conceptual Art. This was defined by American artist Sol LeWitt thus:
In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair. The idea becomes a machine that makes the art.
It is an attitude that uses what is presented as art to question the nature of art itself. I dare say that during the period of its currency, a lot of people have jumped on a clever-clever bandwagon. Nevertheless I would say that as a broad movement in art it has certainly made us think. Specifically it has made us think hard about the authorial presence in art. In my own writing – although of course I do write conventional novels, short stories, and poetry – I have never ceased to question my own ‘presence’, and have experimented with work outside my ‘normal’ field. For several years in my regular poetry blog I dispensed with the idea of ‘text’ as it is commonly understood, and presented poems as jpg images. These have looked like text in Courier font, but they have all been images. Though I hardly ever stated this much, I hoped that people would question whether they were looking at words or a picture. Did anyone? I don’t know.
Also I wondered whether it served any purpose to caption each one “© Marie Marshall”. It often seemed an act of desperation rather than fact, an attempt to re-establish the authorial presence where I had only just abandoned it, or where it was at the very least debatable.
Recently the affordance of regular space on someone else’s blog prompted me to carry out a conceptual experiment. Here’s how it went:
The main concept was an exploration of what was an ‘original’ piece of art. I was approaching it in a way that only the technology of the internet could afford – I dare say this concept is not unique, but it was to me. I started with a piece of scrap A4 paper, some magic markers, and some highlighters. On the sheet of paper I made one rectangle of red and one rectangle of yellow. In the red rectangle I placed an upper-case letter ‘F’, and in the yellow a lower-case ‘f’.
The presence of the letters was itself a supplementary ‘concept’. The ‘Ff’ asked viewers – or readers if you prefer – how minimal a presentation recognisable lettering could be and still convey some kind of meaning; and if that meaning contained expression, was it in any way ‘poetic’. I did not and do not invite the answers yes, or no, or maybe, although I know at least one of my regular readers will give one without hesitation. I merely posed the question and let it hang there.
Anyhow, the next stage was to scan the piece of paper. Having made a scanned image, I shredded the paper. Then I used the standard image-handling programme on my computer to adjust the colour and sharpness of the image. Next I posted it to the blog where I was guesting. Lastly, I deleted the image from my own computer. The only place where the product of all this activity was viewable was on a web page which, when the site owner closed the guesting period, was out of my control.
I won’t labour this point, but having revealed the process, I was asking people viewing the final product whether they considered what they were viewing to be an ‘original’, or whether an ‘original’ existed at any ‘stage’ of the process.
It has always made me chuckle that although one raison d’être of conceptual art has been to challenge the commodification of art, some works have attracted big money from collectors, galleries etc. My ‘Ff’ had, like so much on the blogosphere, no commercial value whatsoever.
You may be wondering why I haven’t included in this article a glimpse of ‘Ff’, or at least a link to it. That’s because the owner of the blog recently removed all the guest items. I took a deliberate step of placing ‘Ff’ in peril when I put it somewhere over which I had no control. That was part of the concept. Its disappearance now adds another layer of questioning. It existed. Does it still exist in the memory* and experience of those viewers and readers who looked at it? Does it count as my work at all, now that it is ‘lost’? Does ‘lost’ work belong in the recognised corpus of any artist or writer, past or present?
It would of course be counter-productive to attempt to answer any of my own questions.
__________
* Memory is not like a photograph album anyway, but rather it is like a million-million tiny bombs of sensation, each exploding in an instant – there and gone – each somehow related, sometimes arcanely, to the next. A sight, a sound, a feeling, a scent, they populate a space in your mind that sometimes seems infinite, more often like a room in a house…
Reblogged this on Kvenna ráð.
Well conceived.
Your work is always challenging, always interesting, Marie. I would add that conceptual art is part of the realm of postmodernism, and that this kind of art has had its day. In this era of sociopolitical upheaval and environmental crisis, I believe audiences want something more than being baffled by art. They want something that gives them meaning at some profound level; it’s a given that art provides such meaning uniquely to each beholder. You don’t need conceptual or postmodern art to achieve that.
If you’re interested, I direct you to my essay, ‘Postmodernism? Or Social Control?’ based on a thorough analysis of postmodernism in poetry by Canadian poet Tom Wayman. In it he challenges the claims of postmodernists one by one, effectively disposing of their sacred cows. Does postmodernism really “make us think”? What is the origin of the term “avant-garde” and what are its implications? The Dadaists challenged the very form of art for overt political and social reasons. By the time it was codified as “postmodernism,” whether in poetry or visual art, it had been emptied of all conceptual content. And to me what is empty is simply empty, not clever.
Here’s the link: https://chameleonfire1.wordpress.com/2015/11/23/postmodernism-or-social-control/
Thank you for the link. I shall read it with interest; also I shall pass it on to my agent, who is just about to start postgraduate study in ‘Literature and Modernity’.
I hear you. Are you saying that my ‘Ff’ is ’empty not clever’ along with the rest? I don’t believe I claimed that it was clever. In many respects it was deliberately facile. I was simply making an exploration in this particular electronic medium, because I hadn’t come across the question being asked here. Having done so, I move on – there’s no pressing need for to keep on doing it, ’empty and not clever’ or not.
My attitude to art is, however, that no mode has ever ‘had its day’. It is always there for artists to re-explore. That’s why I can and do, for example, write sonnets and fables. I find that there is no need for an artist or writer to say ‘I’m a modernist’ or ‘I’m a postmodernist’. Better to be ignorant of such things and simply paint or write. I also believe – having stood in front of both Caravaggio and Rothko – that no art fails to communicate, even the most intentionally puzzling.
It appears to me that you are arguing for art to address contemporary issues, to become utilitarian in fact. I would warn that going too far down that road leads back to the Socialist Realism of the Bolshevik era. We should go down that road with our headlights on and our eyes wide open. Nevertheless no artist can produce work that is divorced from his or her culture, no work is ever ideologically neutral, no matter what the artist’s intentions are. Someone may make a big deal out of the fact that I shredded (and recycled) the paper stage of ‘Ff’. If that means something to them, over and above my stated intentions, then that is a perfectly valid reaction.
Thanks for your comment. I might have chosen to challenge it, but that’s because it’s intelligent and challenging in its own right.
M.